Do You Know What Is The Best Shopify Theme for SEO in 2021?
In today’s fast-growing and competitive world, you alone will not win in the business market. You need to learn the ways of digital marketing to get to the top of rankings.
When it comes to winning the SEO game, the Shopify theme plays an essential role. Choosing your Shopify store theme is very little part of an SEO-focused method, but it is a great place to start your digital journey.
Here is an essential guide to check:
“Amp up your business by choosing advanced Shopify themes!”
Shopify influences over 1.7 million businesses throughout the world, creating more than $400 billion in sales for those using the platform. This great e-commerce platform makes it easy to start, grow, and run your online business.
Creating a platform with SEO in mind helps make sure people can organically find your business on Google, Bing, and other search engines.
With Shopify themes, you can customize the platform that enables you to make your store truly exceptional. But do you know which one is best for SEO and your business?
There is more to consider than aesthetics when choosing your Shopify theme. In this blog, you will learn how to choose an SEO-friendly theme to enhance your chances of ranking higher and getting found on the first page in search results.
Many business owners will promote their themes as SEO-friendly, but do you know what that actually means?
Here are some amazing characteristics of SEO-friendly Shopify theme design. Let’s have a look:
1.Responsive and Mobile Friendliness
Is your Shopify theme responsive?
A responsive design theme gives compatibility with any device. Your business will still render appropriately with a responsive design, whether your audience is on their smartphone, tablet, desktop, or another device. And the best thing is that search engines focus greatly on mobile-friendliness, and a responsive design theme is the main key.
2.Theme Speed
An optimized Shopify theme renders rapidly, enhances your time on page/decreases bounces, and also helps with crawl ability. It would be great to watch the theme’s demo and observe if the theme mentions how fast it loads.
In addition to this, you can also run the demo page through a speed test on:
- PageSpeed Insights
Web.dev
GTMetrix
The speed of your site is greatly dependent on its code. You can make sure that your posts, product pages, and other content are augmented to keep your site speedy if your theme loads quickly.
3.Valid HTML Markup
According to Google’s John Muller, as soon as the site serves properly, valid HTML won’t have a momentous impact on SEO. However, valid HTML can also help boost some of the most important aspects of SEO, including;
- Browser suitability.
Crawl level.
User experience.
Even when your site has valid HTML, Google Shopping Ads run better. And you may even break your site if you are using hreflang and not using valid HTML.
In short, we can say that it is always good for your theme to have valid HTML. In order to check you are over, use the Markup Validation Service.
4.Support for Featured/Interesting Snippets
Featured snippets design structured information from a website and display it conspicuously in Google’s search results in their own special boxes.
These snippets provide:
- A wonderful chance of ranking higher in the search results.
A boost in “no-click searches.”
Unlock (not provided) with Keyword Hero
First of all, see all your organic keywords in GA and their specific performance metrics.
While there is no assurance Google will show a featured snippet from your site, using schema markup makes it possible and can alleviate your chances. It would be great to look for a Shopify theme or app that powers adding markup to your site for product schema, video object snippets, FAQ snippets, breadcrumbs, etc.
5.Modified Metadata
Do you know that metadata can enhance your site’s SEO? If you can customize metadata, it is a powerful addition to any theme.
Here are some essential tags that should be customizable, including;
- Canonical.
Meta description.
Twitter cards.
Title tag.
Alternative text.
Open Graph.
Robots meta.
Leveraging customized metadata is a powerful tool that you can use today and in the coming future.
6.Built-in Social Sharing
Lots of people throughout the world use social networks. It means social sharing is something that should build into the theme. The visitors can generate substantial traffic, links, and even sales when sharing your content or products.
7.Sitemaps
Whether sitemaps have just been added or are not linked from any of your site’s pages, auto-generated sitemaps enable search engines to find all of your site’s pages. The best thing is that Shopify automatically creates a sitemap for each store.
When you use sitemaps, all of your domains are findable by search engines unless they redirect to your primary domain.
8.Language and Translation Support
Where is your target audience right now? And which language does your audience speak? You can significantly impact your user’s experience with a theme that includes language and translation support.
The bottom lines:
Shopify helps you make selling products online as easy as possible. A theme is just a small part of your SEO strategy, but it is an important and easy way to start your online business in an SEO-focused way.
After following the above tips, you will find a Shopify theme that can help you enhance your store’s SEO.
For more details, visit KPL Tech Solution, which is known as the best SEO company in the USA. Give us a call at +1 347-696-1184 to learn about the latest trends in digital marketing.