Everyone wants to be page 1 of the Google Search Results Page for their main target keywords. With ten organic listings on the first page, they want to be above the other nine competitors if at all possible.
But the question is, where do you rank, and more importantly, what are your competitors doing to rank more highly than you?
How to analyze your site?
Instead of waiting and seeing the search engine results, you can use other ways to examine your site. The first and foremost step in any search engine optimization campaign is keyword research. It is important to find the queries your audience is searching for to create relevant content that targets those terms. But just like keyword research, performing a SERP analyzes is also important.
What is a SERP Analysis?
It is a process of scrutinizing the first-ranking pages in the search engine results for a given keyword to learn what content you need to create to get the first rank. With SERP analyzes, you can prevent yourself from spending all the time and effort it takes to create content. Whether a phone call, newsletter signup, or software demo request, you want to be selective in making pages that 1 have a wonderful chance of ranking in Google and 2 move the user down the sales funnel toward a conversion.
How Does a SERP Analysis Work?
SERP analyzes one of the best and outstanding ways to reverse-engineer Google’s algorithms. It helps to learn the criteria required to rank for a keyword and find matches with the content on your site.
There is no fail-safe way to know whether or not a site can rank for a keyword. But here are some essential factors that can go a long way in picking the right keywords to target.
Competition
By showing the best and relevant information for the query, search engine pages earn and hold users. But the question is, how do search engines choose the best results out of thousands of pages?
Google founded a ranking algorithm called PageRank in its early days. In PageRank, sites with more links pointing to it had more success in search results. Google algorithms are still considered one of the most important ranking signals because they have evolved to where backlinks have less weight.
You can use Domain Authority in order to learn about your site’s backlink profile and its ability to rank for a keyword. So, you are primarily comparing the Domain Authority of the top-ranking pages to your own site when it comes to assessing the competition.
So, check the DA of the pages ranking in the top five positions to determine whether your site can compete. It would be great to target a keyword with lower competition if they are significantly higher than your site.
Click-Through Rate
The main goal of first-page ranking is to drive more traffic to your site. But some keywords have a lower click-through rate to sites as compared to others.
In fact, according to the latest research, half of Google searches don’t result in a click-through to a site. This is known as a “no-click search.”
While it is always good to rank at the top for keywords appropriate to your business, you would rather rank for terms that result in someone visiting your site, where they can convert from visitors to paid customers.
Search Intent
What is a user searching for?
This is the most important term that every good SERP analyzes must consider. Search intent refers to the page the user is hoping to find for a specific search. Google’s algorithms forecast search intent and thus show different types of pages depending on that intent.
There are four different types of search intent, such as:
- Informational
- Navigational
- Transactional
- Commercial Investigation
You can make a page that matches the keywords your audience uses. But if it does not align with Google’s understanding of the intent behind those keywords, your page likely won’t rank. So, it is essential to understand all four types of search intent and how to make matching content for each.
Topical Authority
Topical authority in SEO is when Google sees a website domain with a reliable standpoint on a given subject. It is a head-to-head analyzing competition because Google wants to show results from quality sites, and those sites should have perceived expertise on the topic.
SERP Features
The result pages can be dynamic and often include far more than just blue text that links to a website.
Here are some essential examples of features you might run into during SERP analyzes. Let’s have a look:
- Image packs
- Featured snippets
- Tweets
- Top news stories
- Knowledge panels
- Content Types
When you look at everything on the SERP analyzes, it is the right time to learn what content you will need to produce to get the first rank. The main goal of Google is to give users the best and relevant information possible. The relevant content, images, videos, or other tools may be the most helpful to users.
The bottom line:
When you have created a list of keywords related to your business, you may be interested in jumping right into creating content for each of those keywords. Avoiding comprehensive SERP analyzes can set your page up for failure right from the start. Because of the high competition, your page may have little chance of ranking.
To know more about SERP analyzes and the digital marketing field, just visit KPL Tech Solution. Being the best digital marketing company, we offer a wide range of digital marketing services, including SEO, SMO, Website Designing & Development, PPC, and many more.