Hello Goggle, hey SIRI are the buzz words of the age that we use more often than not, and hence Goggle has become an indispensable part of our lives. Even though we have a number of search engines, but Google is yet most favorite of all and used relatively wider than the others. Mobile, being a handy device, has a wider utilization than the web, and hence Goggle has come up with a prospect to value mobile version over the desktop version. SEO services cover both web and mobile to let a website rank high on Google.
How Goggle Rank Websites?
How do you think Goggle gets to know your requirements? There exist a lot of unanswered questions about Google algorithm, one such is about Mobile-First Indexing. Undergoing content evolution, Goggle keeps on introducing new algorithms for both website owners and users, which should be abided by all. For a website owner, the rank of his website is the major concern as it is responsible for bringing in the traffic. Goggle analytics helps in analyzing the website, measuring the organic traffic, indexing, and thus contributing in SEO.
A Deep Insight on Mobile-first indexing
Indexing is providing space to web pages in Google search, these pages are thereafter crawled and indexed by Goggle, depending upon the Meta tags. Crawling and indexing are two different processes that are often misinterpreted in the SEO industry.
To put it simply, Mobile-first indexing is based on how Google crawls and indexes the websites first for the mobile version of the page rather than for desktop version. The reason behind this could be that mobile devices are used more often than the web, and hence a favorable search would help in accessing what mobile phone users look for. The term “first” alludes that the indexing is first done on the basis of mobile-friendly version, however in case the site does not have a mobile-friendly version, its desktop site would be taken into consideration for indexing. Although the lack of a mobile-friendly version would leave a direct impact on its performance on Goggle but the desktop version is not obsolete and is used when a mobile version for a particular site doesn’t exist.
Impact of SEO on Mobile-First Indexing
To improve your site’s mobile-first indexing, you need to post quality content on the site, generate maximum internal links for the website and increase the Website Page Speed. SEO consultants perform technical audits to ensure the performance of the website on the mobile version and this process goes hand in hand. Make sure that the Mobile and Desktop versions of your page have the required metadata, structured data, page are tested in Search Console, potential servers, both have the same content or this would impact on the performance of the sites. So, make sure to have the below stated support.
Similar metadata on both versions of the site. Keep the lights of data and title in close proximity.
Structured data on both versions of your site. Constantly update the mobile URLs with that of desktop URLs.
Verified both versions of the site in Google Search Console to ensure the access to data and messages from both versions.
Having responsive website designs for the website which are then followed by a usual SEO strategy to cover up for the rank would definitely let the website remain unaffected. Make sure your content is optimized for the mobile platform as well with minimum load time. Content is the king as plays a major role in the ranking of the site on both the desktop version and mobile version. Those websites with different content on both mobile and desktop version would suffer a rank fall, if not handled carefully.
As per the latest Google algorithm, Googlebot will crawl the mobile version first and then the desktop version. Here, Google demands the same content for both or else it would elude all the SEO practices to spam the content. So, if your mobile site lacks the content (text, images, and videos), try to maintain the congruency in both mobile and desktop versions. Contact SEO consultant to know what SEO practices your website should be covered in to utilize them positively and to attain desirable rank.